My Projects:
Logo Design
In my SMAD 201 class, I created a logo for the Healthy Celebrations Running Club. I crafted a design that embodies the club's ethos of empowering female runners. The entire vector image was developed using Adobe Illustrator.
Glossier Newsletter
In my SMAD 201 class, I designed a newsletter mockup for the beauty brand Glossier using Adobe InDesign. The design highlighted Glossier's simplistic feel and message.
SweatSync App
In my SMAD 203 class, we employed user research, user story narratives, wireframes, and sitemaps to develop a unique application. I opted to create an app specifically for James Madison University students to facilitate easier access to Group Exercise classes at UREC. Below are the graphics illustrating my research process and several pages from the final version of my app.
Uber Advertisment
This advertisement was created for Uber, targeting individuals living with epilepsy who may face restrictions on driving due to seizure risk. Using the imagery of chained car keys, the ad symbolizes the loss of independence and presents Uber as a reliable, empowering alternative. The campaign encourages users to reclaim their freedom through a special offer during Epilepsy Awareness Month.
TikTok Advertisement
This TikTok ad uses a testimonial and product demo approach featuring fitness influencer Sami Clarke, who highlights Royo Bagels as her go-to post-workout snack. The video emphasizes the bagels' high protein and fiber content, aligning perfectly with her health-conscious audience of young women interested in fitness and nutrition. A clear call to action, paired with promo codes and targeted hashtags, drives engagement and directs viewers to the brand’s website.
Snapchat Advertisement
I designed an interactive Snapchat filter based on the game Cut the Rope, where users swipe to cut virtual "sugar" ropes holding back a floating 3D Kit Kat, aiming to drop it into a “Zero Sugar Zone” basket. The experience incorporates dynamic animations, game-like feedback, and themed visuals to make the message of choosing sugar-free snacks feel immersive and fun. With the call to action, “Snap with your own sweet treat,” users are encouraged to share their results and celebrate healthier choices with friends on Snapchat.
